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Blogs


This is the PCR You Need
Countless sales gurus say that your Pipeline Coverage Ratio (PCR) needs to be 3x to make your number. Well one says 3.2x. Another says 4 – 5x. What's the right ratio? It depends... Check out this short video for the answer. You can measure PCR for your business in about five minutes (if you're on Salesforce or HubSpot) with Funnelcast . (It's free!) See how to sell more. Try Funnelcast.

Bill Kantor
Apr 21, 2024


Video: Something's Wrong if Your Forecasts are Right
The common refrain heard at the 2024 RevOpsAlliance CRO/CMO and RevOps Summits. Scaling is tough. The good news is that you probably have...

Bill Kantor
Mar 30, 2024


Win rates. Omit opens at your peril.
Four times in two days… People told me that their win rates have changed dramatically. Q. How are you computing that? A. Won/(Won +...

Bill Kantor
Feb 15, 2024


Something’s wrong if your forecasts are right
You want your forecasts to be wrong. Wait, what? A good forecast tells you what's reasonable to expect. Most of the time you want to beat...

Bill Kantor
Feb 6, 2024


Funnelcast is Different
Instead of reporting or predicting the news, Funnelcast helps you improve it. In a case study , our recommendations produce ~60% more...

Bryan Lewis
Jan 17, 2024


Of Sunspots, Tea Leaves, and Pipeline Coverage
Last week I posted about how unhelpful pipeline coverage metrics (among other things) are. I said you might as well look at sunspots to...

Bill Kantor
Jan 11, 2024


The Six Biggest Sales Analytics Lies
And what to do about them. Vendors and conventional wisdom can be misleading. You need 3x pipeline coverage . Fuhgeddaboudit. We've...

Bill Kantor
Jan 2, 2024


Sales Capacity Planning
Sales capacity planning is the process of determining and optimizing the resources needed to achieve your desired sales targets. Before...

Bill Kantor
Nov 20, 2023


Forecast Accuracy and Repeatability
Last month I blogged that All forecasts are wrong. Some are useful . The article underscored that forecast accuracy is overhyped—a...

Bill Kantor
Nov 9, 2023


All forecasts are wrong. Some are useful.
A forecast is a model of what might happen, not the outcome itself. Its value is not in being perfectly right, but in helping you make better decisions. “How accurate are your forecasts?” Almost everyone goes there when evaluating sales forecasting applications. And it makes sense. Who wants inaccurate forecasts? But your forecasts will be wrong. Most forecasts show you what to expect if things continue the way they have in the past. But in sales, you have agency in the outco

Bill Kantor
Oct 9, 2023


Sales Ops Anti-Patterns
An anti-pattern is a common but ineffective and/or counterproductive way to try to solve a problem. Here are two anti-patterns that I...

Bill Kantor
Sep 22, 2023


A Condor on a Bicycle Meets Spiderman
Steve Jobs was inspired by an article comparing the efficiency of animals and machines. In the animal kingdom, a condor was the most...

Bill Kantor
Aug 20, 2023


Additional Adventures in Averages
How to quantify risk in your sales forecasts and plans. A lot of basic sales data are not normally distributed. In our blog The Menace of Means , we explored what to do when summarizing these data. Non-normal distributions are very common in basic sales data. But sales forecasts are also sometimes non-normally distributed. That can wreak havoc on your ability to interpret and deliver on a forecast, unless you are appropriately aware. Let's look at examples of how non-normal d

Bill Kantor
Jul 23, 2023


The Conceit of Coverage (The Myth, Fiction, and Fact of PCR)
We live in an era of data-driven everything . Using data to help make sound sales decisions is a great idea. But sometimes the abundance...

Bryan Lewis
Jun 15, 2023


The Menace of Means
A statistician is someone who has their head in the oven and their feet in the freezer, but “on average” feels fine. It’s funny, but you...

Bill Kantor
Jun 4, 2023


The Importance of Focusing on Sales Forecasting for Effective FP&A
Special guest article written by Andrew Childress, of TheFP&AGuy . Unless something is seriously broken, chances are that revenue is the...

Bill Kantor
May 18, 2023


The Three Sales Musketeers
The key to better sales forecast, plans, and resource optimization Our blogs “ A Tale of Three Knobs ” and “ Great Win Rate Expectations ” discuss flaws in the ways businesses measure win rates. Why is this so important? The output and productivity of your sales process is defined by three factors: win rate, deal generation rate (how frequently you start new deals), and deal size. (Wondering "what about sales cycle?" We'll get to that shortly.) These are reasonably within you

Bill Kantor
May 5, 2023


The Magic of Parsimonious Models
“Garbage in, garbage out. How can you make great forecasts with bad data?” You can't. But you can make forecasts less susceptible to the...

Bill Kantor
Apr 25, 2023


Great Win-Rate Expectations
Looking for the Excel win rate calculator ? Looking for our review of win rates methods (w/recipe for building win-rate curves)? How not...

Bryan Lewis
Apr 8, 2023


A Tale of Three Knobs
Your sales process is defined by three independent factors: deal size, generation rate, and win rate. Want to grow sales? Those are the...

Bill Kantor
Mar 25, 2023
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