top of page

Allocating resources wisely?

Right-focus with FUNNELCAST.


B2B Sales and Marketing productivity Insights  for the C-suite

CRO: Avoid the overcommit, underdeliver trap. Right-goal, right-staff with funnel insights.

Closing business is hard enough. Doing so with unrealistic goals, too few or too many people, or with insufficient lead flow can make it impossible.

Set goals based on facts and size the sales team accordingly. Manage incentives based on realistic expectations. Know how many leads you will need to support the plan.

Funnelcast analyses your CRM data to provide a fact-based anchor for setting goals and staffing. 

CFO: Can you really trust the forecast? Know what to expect, get more with less.

Inaccurate forecasts wreak havoc on an organization and make it very difficult to manage stakeholder expectations and cash flow.


Pursuing an optimistic forecast can lead to excessive cost of sales or a cash crunch. Pessimistic forecasts? Missed market opportunity and constrained growth. Accurate aggregate forecasts that get the market mix wrong can be just as painful—resources spent on the wrong activities are wasted. 

Happy ears or conservative forecasts make you look bad. Funnelcast uses your CRM data to inform you about what to expect, help you manage cash flow better, and run the business efficiently with fewer surprises.

CMO:  Quality matters. Know your market, deliver the right leads.

Your efforts are critical to the success of the business. Among other things, success requires focusing on developing lead flow from your most valuable market segments.

Generating the wrong types of leads can be a drag on resources. Funnelcast lets you make fact-based decisions about where to focus. Segmenting your data uncovers opportunities by giving you a "normalized" expected value of a new opportunity—adjusted for win-rate, time, and total contract value—for each segment. You might be surprised what you learn.

bottom of page