top of page
Blogs


Headlines Love Averages—Decisions Need Distributions
The presenter at a recent AI conference put up this slide (courtesy of McKinsey) to demonstrate that “AI maturity varies significantly across and within sectors.” They did this by measuring something McKinsey calls AI Quotient (AIQ) across “800 companies and 20K participants worldwide.” Source: McKinsey AIQ by Sector slide (conference photo) If you’ve been following our blogs you know that we rail against showing simple average (mean) statistics. Point statistics like average
Bill Kantor
Nov 7


How to Reality-Check “Hyper-Accurate” Sales Forecast Claims
You’ve seen the boasts. “Within 2%.” “Within 5%.” “Within 10%.” Whatever. Forecast-accuracy headlines abound. Are they real, or performed with smoke and mirrors? How can you tell? We’ve blogged about how unrealistic these claims are and even how undesirable they are . Yet the headlines continue. And I believe that most of the claims are based on some narrow conditions where the claims are valid. My goal therefore isn’t to debunk anyone’s claim; it’s to understand how it’s p
Bill Kantor
Oct 19


Why you can’t maximize both sales and forecast accuracy
When I say that you can’t maximize sales and forecast accuracy, people often are confused or take exception. Here’s why you can’t have...
Bill Kantor
Oct 3


Why Sales Forecast Accuracy is a Silly Goal
Here's a great interview [1] with Rob Hyndman, one of the world’s leading authorities on forecasting. Rob defines forecasting as: An estimate of the probability distribution of a variable to be observed in the future. That’s worth pausing on. Forecasting is not about accurately predicting a single number. It’s about understanding the probability distribution of possible outcomes . A probability distribution shows the range of possible outcomes and their relative probabilitie
Bill Kantor
Sep 8


Why You Don't Want AI Sales Forecasts
Generative AI is pretty impressive when it comes to creative writing and generating ideas. But how does it do on optimization problems...
Bill Kantor
Aug 19


Forecast Category – License to Shill
The traditional sales forecasting playbook: Reps categorize each deal — Commit, Best Case, Pipeline, Omitted. Managers roll them up, then...
Bill Kantor
Aug 2


How Do We Get There?
A basic problem in sales optimization goes like this: You have a goal for the quarter. You have deals in the pipeline. Which deals to...
Bryan Lewis
Jul 13


Sales Cycle = Capacity
Your factory consists of four assembly lines. Each one has a hopper that feeds parts at a rate of 4 per hour into a four-stage process....
Bryan Lewis
Jul 13


Sales concentration by salesperson
The Pavilion 2025 GTM Benchmark Report (page 8) contains this striking statistic: 14% of sellers generate 80% of revenue. Yikes! That...
Bill Kantor
May 24


CROs: Don’t Comp Sales on Forecast Accuracy
The results from our LinkedIn poll are in. More than half of respondents think forecast accuracy should be part of a sales incentive...
Bill Kantor
Apr 19


Forecast Category Considered Harmful
There’s an easier way that helps you sell more. CRM systems have three primary opportunity fields vital to understanding deal health:...
Bill Kantor
Mar 16


Broken approaches to win rates, why?
Why are sales teams and their RevTech vendors using broken approaches to estimate win rates? Funnelcast win rates estimate the chance a...
Bill Kantor
Feb 21


More Conversion Rate Conundrums
Your average stage-to-stage conversion times are: MQL → 10 days → SQL → 15 days → Demo → 60 days→ Contracts → 15 days → Won Your...
Bill Kantor
Feb 12


Conversion Rate Conundrums
This is part one of a two part post. See More Conversion Rate Conundrums for the complete analysis. Also see our video explainer on...
Bill Kantor
Jan 21


Win Rates Are Curves, Not Numbers
Thinking evolves. The earth is round, not flat. The earth revolves around the sun, not the other way around. Lightning is electricity,...
Bill Kantor
Dec 6, 2024


Forecasting Sales in SaaS: Embracing the Unpredictable and Controlling the Controllable
I was talking with our CEO and founder Bill Kantor recently. He reflected on the use of CRM data. I've spent a lot of time with sales...
Prudhvi Raju
Nov 22, 2024


Verbs vs. Adjectives
You're asking, "What does Brad Pitt have to do with verbs, adjectives, and sales?" Stay with me. I promise this will make sense. "Adapt...
Bill Kantor
Nov 14, 2024


PCR Pitfalls: Prediction Perils of Pipeline Proportions
It's time-honored folklore: if your pipeline coverage ratio (PCR) is greater than 3x you should make your number. Following this advice,...
Bill Kantor
Nov 1, 2024


Wacky Forecast Distributions
If you have a 20% chance of winning $100 bet, statisticians would say the bet has an "expected value" of $20 (20% of $100). It's how much...
Bill Kantor
Sep 13, 2024


Faster Horses and Better Buggy Whips
Do you want to report sales news, predict it, or change it? Hold that thought. Revenue Tech platforms abound. But are these applications...
Bill Kantor
Aug 28, 2024
bottom of page
